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Archive for February, 2012

Make your boss an offer he can’t refuse

February 8th, 2012 2 comments

Your boss, really a nice guyOK. We know your boss. We all know your boss.

He’s a very nice guy, really. But he just hasn’t got any, you know, *money* lying around these days. So he can’t send you to conferences and seminars and workshops anymore. He feels bad about it. (Not quite as bad as you do, but he really does feel bad about it.)

Maybe a few years ago he could send you to things, and maybe next year he’ll be able to again, but not right now. (As Clint Eastwood explained to us during the Super Bowl, it’s halftime in America.)

Here’s your chance to make him feel better about himself, by enabling him to treat you right:

Register for my do-it-yourself usability testing workshop in Mountain View, CA, (March 7th) by Midnight (PST) this Friday, February 10th on Monday, February 13th.

[NOTE: We had a glitch that resulted in early registration going offline at midday Friday. And yes, it was confusion about whether midnight is 12 am vs. 12 pm. So we thought it was only fair to extend it a day.]

Three things will happen:

  • You’ll save $100 by getting the early registration rate of $495. (Even $595 is a bargain when you realize that next year we’ll probably be going back to our pre-recession pricing of $795/$895. But your boss can’t think of anything as a bargain these days.)
  • You’ll come back to work on March 8th all ready to start running your own usability tests. Your (and his) products will be better, your (and his) users will be happier, customer support calls will go down, your boss’s bosses will be happier, and home, as Dickens said, will be more like heaven.

And finally,

  • Our sponsor, UserTesting.com, will perform a free mini-usability study of your website.

After you register, we’ll ask for the URL you want tested, and the folks at UserTesting.com will get to work:

    • Watching users search Google for what you offer
    • Watching users perform common tasks—such as placing an order—on your website
    • Watching users naturally search the Internet to research your company’s credibility

What they’ll provide you:

    • They’ll set up and run a 3-user test of your site.
    • They’ll give you the complete videos of the three sessions.
    • They’ll annotate the videos, make clips of the highlights, and write a summary of the key findings.
    • And it’s free! (The three user sessions alone ordinarily cost $39 each.)

To take advantage, simply register for my Mountain View workshop by February 10th. Or register for one of the great UX workshops taught by Lou Rosenfeld (Adaptable Information Architecture: How to Say No to Your Next Redesign) and Luke Wroblewski (Web Form Design).

Or take them all for just $995—all three for the price of two!

So, an incredible deal just got better—three best-selling UX authors all teaching highly practical workshops geared toward UX practitioners in an intimate setting (capped at 50). Low prices per workshop. And now this great offer from UserTesting.com.

What are you waiting for?